Crecimiento

Estrategia SEO

Posicionamiento orgánico, keywords y arquitectura de URLs.

Fuego Social — SEO & Positioning Strategy

1. Core Positioning

Tagline: El marketplace de asados.

One-liner (EN): Book a seat at a real Argentine asado — or host your own.

Category we own: "Asado marketplace" — a category we are creating.

We are not a restaurant booking app. We are not Eventbrite.

We are the intersection of Airbnb (peer-to-peer trust, profiles, reviews) and Swimply (monetize your space) — but for the most culturally specific food ritual in the world.

2. Target Keywords

Tier 1 — Own these first (low competition, high intent)

Keyword

Intent

Lang

|---|---|---|

asado marketplace

commercial

EN/ES

reservar silla asado

transactional

book asado Buenos Aires

transactional

alquilar quincho Buenos Aires

transactional

rent quincho Argentina

transactional

ser anfitrión asado

informational

Tier 2 — Build toward (medium competition)

Keyword

Intent

|---|---|

asado experience Buenos Aires

private asado booking

quincho rental LATAM

eventos asado Argentina

parrilla experience

Tier 3 — Long tail content plays

"how much does it cost to host an asado"

"best asado Buenos Aires 2025"

"asado for foreigners Buenos Aires"

"Argentine BBQ experience"

"quincho alquiler precio"

3. URL Structure

fuegosocial.com/ → Homepage (ES default)

fuegosocial.com/en/ → Homepage EN

fuegosocial.com/explorar/ → Search/explore listings

fuegosocial.com/en/explorar/ → EN explore

fuegosocial.com/como-funciona/ → How it works

fuegosocial.com/ser-anfitrion/ → Become a host

fuegosocial.com/asado/{slug}/ → Individual listing

fuegosocial.com/blog/ → Content hub (future)

fuegosocial.com/ciudad/{slug}/ → City landing pages (future)

fuegosocial.com/ciudad/buenos-aires/ → Buenos Aires hub

fuegosocial.com/ciudad/madrid/ → Madrid expansion

4. Technical SEO Checklist

[x] robots.txt — allow all except /admin, /cuenta, /anfitrion

[x] llms.txt — structured for AI-assisted discovery

[ ] sitemap.xml — auto-generate from build

[ ] hreflang tags — es/en per page (Base.astro)

[ ] Schema.org markup — Event, LocalBusiness, Product per listing

[ ] OG tags — per listing with host photo, price, seats

[ ] Canonical URLs — prevent /en/ duplicate issues

[ ] Core Web Vitals — target LCP < 1.8s (static Astro = strong baseline)

[ ] Image optimization — WebP, width/height attributes

[ ] Structured breadcrumbs — Explorar > Buenos Aires > Listing name

5. Content Strategy

Phase 1: Foundation (Month 1-2)

/como-funciona — How it works (done)

/ser-anfitrion — Become a host (done)

City landing: Buenos Aires

Blog: "The complete guide to hosting an asado"

Blog: "What to expect at your first asado in Buenos Aires"

Phase 2: City expansion (Month 3-4)

Mendoza, Córdoba, Rosario (AR)

Montevideo (UY)

Santiago (CL)

Madrid, Barcelona (ES — diaspora)

Phase 3: International discovery (Month 5+)

"Argentine BBQ experience [City]" guides

Host stories — long-form profiles

Recipe content → top-of-funnel traffic

6. Link Building

Target publications:

Infobae, La Nación, Clarín (AR) — "startup" angle

Time Out Buenos Aires — "experiences" angle

Lonely Planet — "authentic local experience"

Food52, Eater — "Argentine BBQ culture" feature

Tech blogs — "Airbnb for asados"

Angles:

Founders story: making asado culture accessible globally

Community: connecting argentines abroad through asado

Economy: hosts earning income from their grill

7. International Positioning

For LATAM: authentic, community-driven, income opportunity for hosts

For Europe (diaspora): connect with Argentine culture, meet locals

For USA/Canada (travel): the most authentic Buenos Aires experience

For Asia/Australia: unique cultural food experience — off the beaten path

8. Performance Targets (12 months)

Metric

Month 3

Month 6

Month 12

|---|---|---|---|

Organic sessions/mo

500

3,000

15,000

Ranking keywords

150

600

Domain Rating (Ahrefs)

Listings indexed

100

500

*Last updated: 2026-04-27*

*Owner: Fuego Social core team*