Fuego Social — SEO & Positioning Strategy

1. Core Positioning

Tagline: El marketplace de asados.

One-liner (EN): Book a seat at a real Argentine asado — or host your own.

Category we own: "Asado marketplace" — a category we are creating.

We are not a restaurant booking app. We are not Eventbrite.

We are the intersection of Airbnb (peer-to-peer trust, profiles, reviews) and Swimply (monetize your space) — but for the most culturally specific food ritual in the world.

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2. Target Keywords

Tier 1 — Own these first (low competition, high intent)

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Tier 2 — Build toward (medium competition)

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Tier 3 — Long tail content plays

• "how much does it cost to host an asado"

• "best asado Buenos Aires 2025"

• "asado for foreigners Buenos Aires"

• "Argentine BBQ experience"

• "quincho alquiler precio"

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3. URL Structure

``

fuegosocial.com/ → Homepage (ES default)

fuegosocial.com/en/ → Homepage EN

fuegosocial.com/explorar/ → Search/explore listings

fuegosocial.com/en/explorar/ → EN explore

fuegosocial.com/como-funciona/ → How it works

fuegosocial.com/ser-anfitrion/ → Become a host

fuegosocial.com/asado/{slug}/ → Individual listing

fuegosocial.com/blog/ → Content hub (future)

fuegosocial.com/ciudad/{slug}/ → City landing pages (future)

fuegosocial.com/ciudad/buenos-aires/ → Buenos Aires hub

fuegosocial.com/ciudad/madrid/ → Madrid expansion

``

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4. Technical SEO Checklist

• [x] robots.txt — allow all except /admin, /cuenta, /anfitrion

• [x] llms.txt — structured for AI-assisted discovery

• [ ] sitemap.xml — auto-generate from build

• [ ] hreflang tags — es/en per page (Base.astro)

• [ ] Schema.org markup — Event, LocalBusiness, Product per listing

• [ ] OG tags — per listing with host photo, price, seats

• [ ] Canonical URLs — prevent /en/ duplicate issues

• [ ] Core Web Vitals — target LCP < 1.8s (static Astro = strong baseline)

• [ ] Image optimization — WebP, width/height attributes

• [ ] Structured breadcrumbs — Explorar > Buenos Aires > Listing name

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5. Content Strategy

Phase 1: Foundation (Month 1-2)

• /como-funciona — How it works (done)

• /ser-anfitrion — Become a host (done)

• City landing: Buenos Aires

• Blog: "The complete guide to hosting an asado"

• Blog: "What to expect at your first asado in Buenos Aires"

Phase 2: City expansion (Month 3-4)

• Mendoza, Córdoba, Rosario (AR)

• Montevideo (UY)

• Santiago (CL)

• Madrid, Barcelona (ES — diaspora)

Phase 3: International discovery (Month 5+)

• "Argentine BBQ experience [City]" guides

• Host stories — long-form profiles

• Recipe content → top-of-funnel traffic

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6. Link Building

Target publications:

• Infobae, La Nación, Clarín (AR) — "startup" angle

• Time Out Buenos Aires — "experiences" angle

• Lonely Planet — "authentic local experience"

• Food52, Eater — "Argentine BBQ culture" feature

• Tech blogs — "Airbnb for asados"

Angles:

• Founders story: making asado culture accessible globally

• Community: connecting argentines abroad through asado

• Economy: hosts earning income from their grill

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7. International Positioning

For LATAM: authentic, community-driven, income opportunity for hosts

For Europe (diaspora): connect with Argentine culture, meet locals

For USA/Canada (travel): the most authentic Buenos Aires experience

For Asia/Australia: unique cultural food experience — off the beaten path

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8. Performance Targets (12 months)

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*Last updated: 2026-04-27*

*Owner: Fuego Social core team*